Most brides choose white wedding gowns over any other color. White wedding gowns are considered traditional, but it's history is relatively recent. Wearing white on the wedding day actually started as a fashion fad! Wearing white wedding gowns gained popularity when Queen Victoria of England married Albert in 1840. She wore a white gown to incorporate some lace that she owned. After that many women copied her, and wore white on their wedding day - a fashion trend that continues to this very day.